Jättefranska, introduced in 1960 by iconic Swedish brand PÅGEN, revolutionized sliced bread in Sweden by embracing the American toast trend and quickly becoming a beloved staple. Originating from Sweden’s rich baking heritage, this classic loaf is perfect for breakfast or a warm, crispy toast, making family mornings a little more special.

Crafted from over 90% Swedish-grown grains milled in-house, it delivers authentic taste and quality in every slice. The recipe blends wheat flour, rye, a touch of malt, and natural sourdough, resulting in a light but flavorful bread with a hint of sweetness and a soft, golden texture.

Whether you’re making a quick snack or a carefully crafted sandwich, Jättefranska offers the perfect base to elevate your meal. Embrace a piece of Swedish tradition with every bite and enjoy the timeless comfort only such a historic loaf can provide.

🇸🇪